Personen in Netzwerk-Gesprächen am Bayerischen Tourismustag 2022

Meet Bavaria – The Bavarian-wide MICE platform

As the official umbrella organisation for tourism, we are your direct link to Bavaria. Here you can find inspiration and information about your business event in Bavaria. We connect you with our Bavarian MICE destinations and partners and create platforms for mutual exchange. Our Meet Bavaria newsletter provides you with even more inspiration. We also have brochures, picture and video material, as well as press releases available for you.

Our services at a glance

Destination marketing on the (inter)national MICE market
Neutral contact for event planners
Inspiration and tips for MICE enquiries in Bavaria
Provision of contacts to Bavarian MICE destinations
Organisation of FamTrips
Representation for Bavaria in MICE industry associations
Free Meet Bavaria Newsletter

Our memberships

Association of Event Organisers (Verband der Veranstaltungsorganisatoren e.V. – VDVO)
Association of the Congress and Seminar Industry (Degefest e.V. - Verband der Kongress- und Seminarwirtschaft)
MEET GERMANY

Our goal is to inspire you to choose Bavaria as a MICE destination and create a modern platform for networking.

Meet Bavaria on tour

We look forward to meeting you in person at one of the following events:

MICE Gipfeltreff Switzerland by ILLERHAUS Marketing: 28. & 29.11.2024 in St. Gallen / Säntis (Switzerland)
ITB Berlin: 04. - 06.03.2025 in Berlin
MEET GERMANY SUMMIT BAYERN: 26.03.2025 in Munich
INSPIRATION MICE by mice.bayern: 08.05.2025 in Munich
MICE Alpentreff Kufstein by ILLERHAUS Marketing: 08.05.2025 in Kufstein (Austria)
IMEX Frankfurt: 20.05.2025 in Frankfurt am Main
Bavaria Workshop - Meet.Bayern-Edition: 28.06. - 01.07.2025 in Munich
Assistants' World: 30.09.2025 in Frankfurt am Main
MICE-FamTrip by Meet.Bayern: tba. in eastern bavaria
MICE Branchentreff Lake Ammersee by ILLERHAUS Marketing: 09.10.2025 in Herrsching at Lake Ammersee