NCC Nürnberg

Bavaria as a MICE destination – Your location for trade fairs & education

Arrive in Bavaria and build connections: Bavaria is not only connected to Europe and the world by air, sea, rail and an excellently developed road network. As an attractive MICE location, Bavaria has a lot to offer for your conference, your business event or as a hub of expertise and development. Visit our multifaceted Bavarian trade fair locations, exchange ideas with people from all over the world and get to know our international research and educational institutions. Bavaria welcomes you.

Bavaria as a trade fair location: Where the world comes together

Welcome to one of the most important international locations for trade fairs and exhibitions! Every year, thousands of visitors from all over the world are drawn to Bavaria to forge international business relationships, discover the latest developments and products and exchange expertise. Whether in the construction industry, environmental technology or electronics, Bavaria brings together the most renowned international industry experts. Join the conversation – at our leading international trade fairs, such as: 

  • afa
  • Bauma
  • Expo Real
  • IAA Mobility
  • IFAT
  • ISPO
  • Nürnberger Spielwarenmesse
Messe Nürnberg

International trade fair locations in Bavaria - We connect you

Infrastructure in Bavaria – Arrive and unwind

As an international MICE location, Bavaria has an excellent transport infrastructure to ensure that you arrive safely and relaxed. This of course includes our airports. As Germany’s second largest airport, Munich Airport connects Bavaria to the world – and you with exciting opportunities and partners in the area. Enjoy the ride: 

  • 3 airports (Munich, Nuremberg, Memmingen)
  • 137,000 km of road network
  • > 1,000 railway stations
  • 6,500 km of rail network
  • 5 freight centres
  • The Main-Danube Canal is Bavaria’s shipping link to Europe
  • 24 harbours

Sources: Invest in Bavaria, Bavarian State Ministry for Housing, Construction and Transport

Businessreisende warten beim Check In am Flughafen
Bahnreisende warten vor einfahrendem ICE

Education, research and development are cornerstones of Bavaria.

Education in Bavaria – We educate the global players of tomorrow

Bavaria has one of the best education systems in Germany. And not without reason: High-quality schooling and excellent vocational education form the foundation for future career success – and thus for securing skilled workers for Bavarian companies. Digitalisation, integration and research orientation always remain in focus. This is how we ensure that Bavaria continues to occupy a top position among international business locations in the future.

Education in Bavaria in numbers: 

  • Over 1.6 million pupils
  • Over 6,350 schools
  • Over 1,500 fields of study
  • LMU & TUM – the first German elite universities
  • 10 state universities
  • 17 state and numerous private universities of applied science
  • 6 state colleges of art

Source: Bavarian State Ministry of Economic Affairs, Regional Development and Energy (updated 2021)

Zwei Personen stehen an Whiteboard
Mann im Labor mit Laborbrille

Bavaria – A top location for research and development

Research and innovation are the drivers of economic success. Another reason why Bavaria is one of the leading economic regions. And that requires funding: In the ranking of spatial planning regions for research and development (R&D) investments, Regensburg comes in fourth at 695 million euros – right behind Munich, the Central Franconia region and Ingolstadt. Thus, Bavaria as a research location is creating a climate in which cross-industry innovations and cross-sector collaborations can thrive successfully.

Research and development in numbers: 

  • Research at 75 higher education institutions
  • 7,204 patent applications from Bavaria up to 2020
  • 6 Leibniz Institutes
  • 3 Helmholtz Association facilities 
  • 13 Max Planck Society facilities
  • > 20 Fraunhofer Society facilities

Sources: Bavarian State Ministry of Economic Affairs, Regional Development and Energy (as of 2021), Regensburg Chamber of Commerce and Industry (IHK) for Upper Palatinate / Kelheim

Talking to Jürgen Kohstall

Jürgen Kohstall of Nuremberg Airport knows what business travellers value most on business trips.

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