Personen in Netzwerk-Gesprächen am Bayerischen Tourismustag 2022

Meet Bavaria – The Bavarian-wide MICE platform

As the official umbrella organisation for tourism, we are your direct link to Bavaria. Here you can find inspiration and information about your business event in Bavaria. We connect you with our Bavarian MICE destinations and partners and create platforms for mutual exchange. Our Meet Bavaria newsletter provides you with even more inspiration. We also have brochures, picture and video material, as well as press releases available for you.

Our services at a glance

  • Destination marketing on the (inter)national MICE market 
  • Neutral contact for event planners 
  • Inspiration and tips for MICE enquiries in Bavaria 
  • Provision of contacts to Bavarian MICE destinations 
  • Organisation of FamTrips
  • Representation for Bavaria in MICE industry associations
  • Free Meet Bavaria Newsletter 

Our memberships

  • Association of Event Organisers (Verband der Veranstaltungsorganisatoren e.V. – VDVO)
  • Association of the Congress and Seminar Industry (Degefest e.V. - Verband der Kongress- und Seminarwirtschaft)

Our goal is to inspire you to choose Bavaria as a MICE destination and create a modern platform for networking.

Meet Bavaria on tour

We look forward to meeting you in person at one of the following events:

  • MICE Branchentreff Lake Starnberg by ILLERHAUS Marketing: 18.07.2024 in Starnberg
  • MICE FamTrip Franconia: 18.07.-21.07.2024 in Bamberg - Bayreuth - Würzburg
  • MEET GERMANY SUMMIT RHEIN-MAIN: 04.09.2024 in Frankfurt
  • MICE Gipfeltreff Switzerland by ILLERHAUS Marketing: 28. & 29.11.2024 in St. Gallen / Säntis

Your contacts

Do you have any questions, suggestions or requests? Just write us!

Ansprechpartnerinnen des Team MICE bei der BayTM

Christina Reich & Sophia Buckl


0049 - 89 / 21 23 97 14 or 0049 - 89 / 21 23 97 12

Brochures and magazines

Receive exciting information and tips on Bavaria and order our travel magazines and info specials free of charge – by mail or as a PDF. 

Presse Zeitungsstapel

Press and news

Read the latest news, browse through our image database and get to know our Bavarian Insiders through their portraits – all in our newsroom.

Meet Bavaria Newsletter

Subscribe to our free newsletter and receive even more inspiration from the MICE destination of Bavaria!