Meet Bavaria: A MICE location of the highest class
Outstanding expertise in business and the sciences. Innovative strength, a first-class infrastructure and an attractive network of MICE providers ranging from congress centres and conference hotels to cosy huts with a mountain panorama.
Plus mountains, forests and lakes. City and culture. Traditional costume, brass and folk music. Bavarian specialities such as Schäufele (pork shoulder) and Weisswurst. Silvaner and a freshly tapped beer.
Unconventional and open-minded, but always rooted in its home. Traditionally different. That’s Bavaria. And it is precisely this combination that makes the Free State a premium MICE destination.
Meet Bavaria and see for yourself!
Meet Bavaria. Meet...
Business & Expertise
A top location: Bavaria is an internationally renowned and sought-after business location. In a place that world market leaders and medium-sized businesses call home, your business event – whether it’s a congress or a company anniversary – will be in the best professional company. Benefit from Bavaria’s vast industry expertise, interesting partners and a strong network and create a platform for the exchange of knowledge and ideas with your business event!
Tradition & Innovation
Anyone looking for a vibrant atmosphere of innovation will find it in Bavaria. After all, the Free State is one of the most patent- and research-active federal states in Germany. Whether it’s digital high-tech solutions, sustainable event locations or multifunctional and creative meeting rooms in an extraordinary atmosphere – even Bavarian MICE providers stand out when it comes to innovation. With your business event in Bavaria you can be sure of one thing: it’s going to be a real trendsetter!
Business & Connection
With modern trade fair halls, conference hotels in beautiful surroundings, convenient and flexible transportation options, as well as excellent infrastructure in telecommunications, energy and education, Bavaria is excellently equipped and connected as an international MICE destination, with ample comfort for your business events. Its location in the heart of Europe also provides the basis for a lively exchange of knowledge and culture with destinations all over the world.
Global yet Local
While lectures in the congress centres have an international flavour, the accompanying programme focuses on real, authentic encounters with the region and its people. No matter whether it’s a Bavarian dance class, a gin tasting in one of the numerous event locations or a hut tour – our Bavarian Insiders are happy to show your guests where they can experience the Bavarian way of life up close and far removed from all the clichés. Think global, meet locals! That’s reason enough to add a few days of holiday to your business event.
Meet Bavaria and see for yourself!
About us – what we do
As the official umbrella organisation for tourism in Bavaria, our goal is to inspire you to choose Bavaria as a MICE destination and provide you with a Bavaria-wide platform for exchange and networking. Learn more about our other services here.
Bavarian MICE destinations
Whether it’s a vibrant city or a view of a mountain lake, Bavaria’s MICE destinations offer a selection of agile, flexible meeting and conference venues for all types of events, as well as excellent gastronomy and hotels. Discover Bavaria’s diversity and get to know our partner destinations.