Cutout Tisch eindecken Startseite_Meet Bayern © - Thomas Linkel

Meet Bavaria: A MICE location of the highest class

Outstanding expertise in business and the sciences. Innovative strength, a first-class infrastructure and an attractive network of MICE providers ranging from congress centres and conference hotels to cosy huts with a mountain panorama. 
Plus mountains, forests and lakes. City and culture. Traditional costume, brass and folk music. Bavarian specialities such as Schäufele (pork shoulder) and Weisswurst. Silvaner and a freshly tapped beer.
Unconventional and open-minded, but always rooted in its home. Traditionally different. That’s Bavaria. And it is precisely this combination that makes the Free State a premium MICE destination.
Meet Bavaria and see for yourself!

Meet Bavaria. Meet...


Business & Expertise

A top location: Bavaria is an internationally renowned and sought-after business location. In a place that world market leaders and medium-sized businesses call home, your business event – whether it’s a congress or a company anniversary – will be in the best professional company. Benefit from Bavaria’s vast industry expertise, interesting partners and a strong network and create a platform for the exchange of knowledge and ideas with your business event!

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BMW Welt München

Tradition & Innovation

Anyone looking for a vibrant atmosphere of innovation will find it in Bavaria. After all, the Free State is one of the most patent- and research-active federal states in Germany. Whether it’s digital high-tech solutions, sustainable event locations or multifunctional and creative meeting rooms in an extraordinary atmosphere – even Bavarian MICE providers stand out when it comes to innovation. With your business event in Bavaria you can be sure of one thing: it’s going to be a real trendsetter!

Explore Tradition & Innovation

Business & Connection

With modern trade fair halls, conference hotels in beautiful surroundings, convenient and flexible transportation options, as well as excellent infrastructure in telecommunications, energy and education, Bavaria is excellently equipped and connected as an international MICE destination, with ample comfort for your business events. Its location in the heart of Europe also provides the basis for a lively exchange of knowledge and culture with destinations all over the world.

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NCC Nürnberg
Tanzmeisterin Katharina Mayer tanzt beim Kocherlball vor

Global yet Local 

While lectures in the congress centres have an international flavour, the accompanying programme focuses on real, authentic encounters with the region and its people. No matter whether it’s a Bavarian dance class, a gin tasting in one of the numerous event locations or a hut tour – our Bavarian Insiders are happy to show your guests where they can experience the Bavarian way of life up close and far removed from all the clichés. Think global, meet locals! That’s reason enough to add a few days of holiday to your business event.

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Meet Bavaria and see for yourself!

Personen in Netzwerk-Gesprächen am Bayerischen Tourismustag 2022

About us – what we do

As the official umbrella organisation for tourism in Bavaria, our goal is to inspire you to choose Bavaria as a MICE destination and provide you with a Bavaria-wide platform for exchange and networking. Learn more about our other services here.

Blick von Jugendherberge auf Altstadt Nürnberg, Laptop

Bavarian MICE destinations

Whether it’s a vibrant city or a view of a mountain lake, Bavaria’s MICE destinations offer a selection of agile, flexible meeting and conference venues for all types of events, as well as excellent gastronomy and hotels. Discover Bavaria’s diversity and get to know our partner destinations.

MICE: Tips for locations, Best Practice and Expert Talk

Tips for conferences and events with a mountain view

Do you want to hold a meeting with a unique mountain panorama? Whether on the summit or with a view: In Bavaria you will find the perfect location.

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Tips for conferences and events in the city

Are you looking for a vibrant, lively environment for your business event? In Bavarian cities, urbanity meets tradition and history.

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Das Kloster Seeon aus der Vogelperspektive.

Tips for conferences and events in the Countryside

Do you want to enjoy the tranquillity of nature & use the latest technology? The authentic Bavarian nature is an ideal setting for fruitful exchange.

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Die Macherscheune des Hammerhofs


Nature, space, tranquillity and inspiration. Tradition and modernity. NEUE HÖFE are three places that encourage real encounters and creativity.

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Mit dem Rollstuhl durchs Trettachtal nach Spielmannsau


Nature, space, tranquillity and inspiration. Tradition and modernity. NEUE HÖFE are three places that encourage real encounters and creativity.

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Maisel & Friends

Maisel & Friends

From a conference in the brewing room to an incentive in the tasting room, Maisel & Friends is where business meets beer.

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Munich Urban Colab

Munich Urban Colab

The Munich Urban Colab is a place where workspaces and event spaces can be rented and where creativity is encouraged.

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Auch Abt Beda Maria Sonnenberg gönnt sich gerne eine Auszeit im Grünen

Plankstetten Monastery

Plankstetten Monastery has become an ecological haven in recent years, and conference delegates benefit from this.

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MICE-Expertentalk Peter Kammerer - IHK München Oberbayern

Peter Kammerer

Peter Kammerer of the Chamber of Industry and Commerce for Munich and Upper Bavaria reveals what makes Bavaria stand out as a MICE destination.

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Nachhaltigkeit im Creativhotel Luise

Creativhotel Luise

A hotel in Erlangen is making a positive impact on the climate. And, under its young director it is also setting new standards in sustainability.

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Durhamer Alm - Blick auf Hinterhaus mit blühenden Blumen

Durhamer Alm

The "Workshop-Alm" offers an idyllic and inspiring place to work and reflect in the perfect environment.

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Jürgen Kohstall

As Head of Marketing & Corporate Communications at Albrecht Dürer Airport Nuremberg, Jürgen Kohstall knows what business travellers value most.

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Meet Bavaria. Meet...

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